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Starting a business is something that all of us have thought about at one time or another. Everyone wants to be their own boss. Yet statistics show that most businesses fail within the first five years. This course provides insight into the characteristics, knowledge and skills needed to become a successful entrepreneur.

At the end of this course, you will be able to identify the abilites required of successful entrepreneurs and how to acquire them, develop goals to help establish your business, develop an outline for your plan, and take home techniques to successfully manage your new business. 

Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy. Then find out how to analyze your email response rates, including getting the bench marks for open rates and click throught rates. Learn how to improve your email promotion and responses with tracking and testing. 

Get a basic introduction to email promotions. If you are advanced, your instuctor is an email expert and can answer your toughest questions as well. 

If you are not reviewing your website statistics, then you are missing several key opportunities to profit from your website traffic. This course, aimed at non-technical users, will take you throught all the key techniques and how to use website analytics using the world-standard Google Analytics, a free online tool. 

You'll understand your visitor traffic better, learn how to caculate return on investment (ROI) for your online advertising, and find out how to get more conversations and sales from your website visitors. A msut for anyone serious about leveraging more success from their website.

Increase your business with YouTube, the online video site and now the second largest search engine. Discover the power of video as a marketing tool to reach and serve more people. 

Find out what types of video work best on YouTube, how other business organizations are using YouTube, how to create your own YouTube channel, and the techniques of adding captions, annotations and other extra features. YouTube can enhance your current marketing and communication strategy. After attending this course you will take back proven strategies and techniques for making YouTube work successfully for your organization.

YouTube, as the second largest search engine can no longer be ignored by businesses and organizations. YouTube reaches a broad age and gender demographic and is the largest video search/discovery destination with over 35 hours of video being uploaded every minute. YouTube is now accessible from nearly every top mobile device as well as from your TV.

How can your videos rise above the music mashups and cat antics?

Learn how to get your YouTube video on the first page of Google Search. Just liek Facebook, YouTube is a social network that needs to be set-up, optimized, and used regularly to be effective. Your patters of pehavior on YouTube may be working against you. Learn how YouTube can compliment your current marketing and social media strategy and how to maximize your YouTube Channel to get the greatest return. 

Take away a practical strategy and techniques for implementing a social strategy for your organization or business. Learn the top five considerations when starting a social network as well as tips to manage an online community. Discover how to create your own private social network using the Ning platform. Discuss the top tools to use to manage your social media life and build integration into your website. See how Google Docs and Calendars work and how to use online video to further your business goals. Hear about mobile check-in applications and how companies are using coupon and deal sites. Get your company listed properly on local search engines so more customers can find you. Discuss how web design has changed and get feedback on your website while discovering usability testing and user interface design. Finally, learn how to manage this influx of information created by the new media revolution. Develop a manageable workflow and get productivitytips to be more efficient. Learn what you might be doing wrong in social media as well as essential policies to have in place for your emplayees and company. See what trends are on the horizon and where your goals fit with those new trends. 

Transform your customer service into something extraordinary. As a result more repeat business will improve your bottom line. Customer service separates you from your competition. Extraordinary customer service comes from focusing on the few essential elements that yield big results. Discover how easy it is to tweak your customer service from the ordinary to the extraordinary. You'll take away a customer service plan that will help you focus on the key elements that will get you started on your pathway to success.